Another ad stream craters

The many news reports this morning warning that GM and Chrysler are going to massively trim their dealer networks will translate into more lost ad revenue for newspapers. A check of the local dailies any day lately shows numerous ads placed by dealers eager to reverse their recent sales slump. You can bet the newspapers have been charging the going rate for these ads, which are often in colour and take up lots of space. Having already said farewell to most of their classifieds, the newspapers may shortly be down to real estate ads as the main accounts paying the bills for their operations.