Seven golf pundits in search of a storyline

With the U.S. Open going into Monday play just to complete the final round, TV critics have been hammering NBC for its meandering coverage of this waterlogged marathon. Too bad, really, because to our eyes, the coverage hasn't been much different than other years. What's different is the event itself. Due to the seemingly endless rainfall on Long Island, N.Y., play has been interrupted or stopped several times, making it very tough for TV to sustain any narrative lines. Golf is a great game to play, but not so great to watch on TV unless there is at least some drama. All this shows just how important storytelling is in media, whether it is in newspapers, TV, multimedia online, or even in a simple blog. It isn't just content, but narrative, that rules.